Caitlin is an MBA student at the Stephen M. Ross School of Business focusing on Entrepreneurship, Strategy, and Technology. Caitlin received an undergraduate degree from Yale University where she was a member of the varsity volleyball team. It was in the study of behavioral economics at Yale where she found a passion for customer experience design and the application of technology to encourage positive behaviors and improve lives. Prior to attending Ross, Caitlin founded and managed a marketing and technology consulting business, working with companies in the private wealth management space to improve client experiences through digital applications and to streamline processes using customized technology solutions. Outside of work, Caitlin enjoys watching the Packers (win), training in mixed martial arts, and spending time with her two dogs.